AND it is not all memes and horse filled meadows, there are miscommunications, difficult conversations, hours staring at spreadsheets and disconnections mixed in for good measure. And as with every startup idea, it gets better with every iteration.

Half-way thru the last year something felt stale. We both had a lot on the go, new offerings, big creative projects, personal + family struggles were leading (and in some cases pulling) us in very different directions. We had set bold growth goals for 2019’s retreat; we were feeling obligated to promote, promote, promote and I was discouraged we weren’t meeting those goals.